It was the late 90s. I was a kid looking for Transformers merchandise—I’ve always been a fan of the big robots! But the series had been mostly forgotten in my area (a small Italian town) and there were no toys or books about the giant robots in local stores. Why the radio silence? There were …

You check your smartphone every two seconds. You check your email more than you probably should. You never stop checking your social media. But you know what you really should be checking all the time? Your SEO performance. Sure, you might think you’re already optimizing your site to the fullest. But you’ll never really know until you check. Luckily, …