The backlink audit is the black-licorice jelly bean of SEO. It’s the task that most SEOs least like. It’s often avoided until it’s the last thing on the SEO to-do list. And just like the dreaded black-licorice jelly bean overwhelms other candies with its strong flavor, the backlink audit affects every other SEO task around …

Things go in and out of style all the time. Think about all the things that were popular over the past few decades. Bell bottoms. Scrunchies. Glamour Shots. Waterbeds. You just don’t see those things anymore. And—at least for the most part—that’s best for everyone. Seriously, who thought waterbeds were a good idea? Search engine …