Variety is the spice of life. It’s also the spice of a great backlink profile. Variety tells Google that you’re acquiring your backlinks in a natural way, where people love your content and decide to share it of their own volition—in a variety of ways on a variety of websites. But when you’re trying to …

Prepare for battle. Online competition for sales and exposure has never been fiercer. And the fight to win these sales is fought on search engine results pages (SERPs). It makes sense, too. Who among us wouldn’t type a question like “which computer is the best for graphic design?” or “HP laptop customer reviews” into a …