Ready to rank in search engine results pages already? Your website should have more links than a cyclone fence. Links establish your presence on the internet. They quantify how known and trusted your site is, and determine how high you show up in the major search engine rankings—most importantly, Google’s. It’s a little victory every …

Not all links are made equal. If they were, then everyone would still be building private link farms, flooding article websites and spamming forum links for some quick link juice. Although these tactics worked in the past, they’ll give you a one-way ticket off of search results today. Today, you need to build links the …