Let’s do an experiment. Think of the first word that comes to your mind when you think of SEO. The chances are, you’re shouting “keywords!”, “backlinks!” or “Google!” into your computer screen. If you are, you’re onto a winner—particularly if you’re screaming the first. That’s because knowing how to do keyword research is fundamental to …

As much as you may assume otherwise, press releases aren’t all boring documents that people have no genuine interest in. It’s not all new store openings, company partnerships or even worse, announcing a new software feature that nobody cares about. We’re in 2018 now guys, and we’re taking a new approach to content marketing. Gone …

Sneaking up on our competitors is human nature. We do it in business, in our personal lives—and we even do it in places like the gym. But did you realize that SEO could be another avenue for us to use our inquisitive nature? You see, SEO is lucrative. People try to hide their activity. We …

“You do you” doesn’t quite apply to digital marketing. It’s a cutthroat world out there, and skipping competitor backlink analysis means you’re missing out on traffic, conversions and, well, success. Look, even if you’re a real SEO noob, you know that checking out the competition is essential. Whether that’s checking out their blog content to …

Your home says a lot about who you are. When people walk through the rooms of your house, they can tell what sort of life you live. Maybe you’re big on feng shui and every item has its place. Maybe you’re a hoarder. Or maybe you work so much that you never have time to …