Entries Published On April, 2018
SEO Schadenfreude: 7 SEO Fails from Big Brands That You Need to Avoid
Why do people revel in the misery of others? This concept, known as schadenfreude, is just one way of acknowledging the failures and mishaps of others. Instead of empathizing with them during their moment of weakness, people laugh at them instead. There’s a reason why shows like “America’s Funniest Videos” and “Ridiculousness” exist. There’s a certain …
How to Benefit from Every Google Algorithm Update: Past, Present and Future
Google algorithm updates are moments in internet history. If you work in digital marketing, they might even mark significant moments in your career history. The biggest Google algorithm updates get their fair share of publicity thanks to our mile-a-minute news media. Why is something that’s so behind-the-scenes such a big deal? Nearly 75 percent of …
E-commerce SEO: The 16-step Checklist to Optimize Your E-commerce Site for SEO
Imagine living in a world where you could drive sales on autopilot. No costly Facebook ads (which can quickly turn into a money pit). No constantly checking your analytics data like the clock nearing the end of the working day. What could be better? But sadly, not many things come for free. Or at least …