For some, change sucks. Why fix it if it ain’t broke? Unfortunately, this adage doesn’t apply to mobile SEO. Since mobile-first indexing was introduced at the end of 2016, the transformation brought about by a mobile revolution has been well under way. Google now ranks websites based on how they appear on mobile devices. Thanks to mobile-first …

The biggest store in town isn’t your only choice when it comes to selling products to your customers.  Smart manufacturers know that the other, smaller stores offer something great as well: All the loyal customers who prefer it to the chain store, plus all those who shop at both stores. The situation in web search …