If you were climbing to the top of Mount Everest, you’d need a quality pair of hiking boots. Similarly, to climb to the top of SERPs, you need a solid set of backlinks pointing to your website.     Every website, from e-commerce stores to blogs, needs backlinks to survive—especially in the turbulent world of …

Pssst. Do you want to hear a secret? Most SEOs will deny it, but we all have online marketing FOMO. We’re looking for shiny new tactics every week. It’s a natural impulse, especially in SEO, because Google’s expectations and SEO technology keep evolving. But for SEO to actually help your business, you need to walk a fine …