SEO is as unpredictable as a hurricane. What you might assume is a Category 1 change to Google’s algorithm can end up being a Category 5 issue—one that will cause huge problems to your site, keyword rankings and organic traffic. It’s that unpredictability that many SEOs hate. Nobody knows where SEO is heading, which makes …

Remember those benchmark tests in school? They were a way to see how everyone measured up. And they were the worst. Because when we were 10 years old, we didn’t care if our math was as good as our friends—we just wanted to get to recess, right? But now that we’re all adults trying to …

It’s important to be realistic when it comes to SEO.  Google’s algorithm considers 200+ different factors to rank a website. So it’d be silly—if not foolish—to devote all of your attention to each factor when trying to rank your pages. Going in guns blazing to tick every single one off the list will only burn …