Here’s a question for you: How often do you think about the status of your existing backlinks? I’m willing to bet rarely, if ever. If that’s true, don’t fret. You’re not alone. Most marketers don’t.     And the reason is simple: They’re constantly told by experts that more and better backlinks are the “golden …

The struggle to remember is real. Sometimes it’s hard enough just to remember what you ate the day before, let alone all the finer details of technical SEO. There are countless factors involved and skills required—and of course, plenty to memorize. From meta tags, link attributes and canonicals to HTTP status codes and more. Sure, …

Ranking factors can spell doom for your business. That is, if you bet all your time and money on ranking factors that have little or no impact at all. However, with thousands of Google ranking signals (some gurus whittled this down to about 40), how can you possibly know where to start? After reading Google’s …