A new SEO trend is more than a passing fad. Way more serious than skinny jeans or man buns. Instead an SEO trend reflects an update in Google’s algorithm and what has a better chance of ranking in the SERPs. Often, these updates are related to new technology trends coming to market, like voice search. That’s …

When you make a search online, how exactly do you do it? If you type your query into Google, that’s a text-based search. If you use click-to-speak, or enlist the help of a smart speaker, that’s a voice search. Thanks to the rise of smart speakers—like Amazon Alexa and Google Home—combined with the advanced voice …

Nobody wants to be an SEO ghost. A website that fails to reach the top spots in Google, lurks in the background, and fails to be seen by searchers. But unfortunately, that’s the reality for most site owners. New research shows that just 9% of content gets some form of search traffic from Google:   …

As SEOs, we’re in love with Google. We track every algorithm change. We speculate about new features and opportunities. We obsessively monitor Page 1 rankings. And it makes sense. After all, Google remains the #1 search engine by traffic. But this obsessive single focus may be too much. Just think about your own relationships… Sure, …