We all want maximum value for what we buy, use or build.  Take gold bars, for example. We buy the best bars we can get with our money because we want the most value—and the chance to cash in on our investments when it’s needed. That same concept applies to backlinks. In SEO, you need …

When was the last time you used a map? I can’t even remember to be honest. But sitemaps—sitemaps are as relevant as ever when it comes to SEO. For years I simply submitted sitemaps to Google Search Console because I’d heard it was best practice, checked the box and moved on. I didn’t fully understand …