Organic, grass-fed, free range… All-natural and related products are all the rage right now. And the craze isn’t limited to our food—it’s sweeping the internet as well. The value of authenticity continues to grow in our world, from our politics to our SEO. As you probably know, backlinks (links pointing from an external webpage to …

To disavow a domain or a URL… that is the question. For most marketers, the default answer is to disavow the domain. But that’s not always the best option. Sometimes it’s smarter to disavow the individual URL instead. But don’t worry if you’re not currently sure when to use each disavow option… …because I’m about …

Social, AI, voice search. The future is now. But the more things change, the more they stay the same. Backlinks have stuck with us through years of confusing algorithm changes and shifting strategies. There’s only one key difference between now and 10 or 20 years ago. Quality is much more important than quantity.  The “more, …