So you’re already a little leery about creating a disavow file. And then you head over to Google’s disavow page and see this…     …and the fear of creating a disavow file gets real! Don’t fret. I promise it’s not as scary as it looks. And I’ll prove it to ya. Today, I’m going to …

A drop in Google rankings isn’t necessarily a bad thing. It’s Google’s way of telling you that you have room to improve. Consider it tough love. It’s an opportunity to improve your UX, content and SEO practices all around. In the end, it can be a net positive. Fix the issue behind the drop and …