Remember that quote in “It’s a Wonderful Life:” “Every time a bell rings, an angel gets its wings.” Well, in the online marketing world it’s: “Every time a mouse clicks, an SEO gets a backlink.” And that SEO needs to know how to analyze all of those new links so that they can make sure …

Winning backlinks in the financial industry is tough—especially when you’re not a top multi-national bank. American Banker reports that leading banks are increasing their annual marketing spending by more than 40%. So how are small finance companies supposed to compete with the giants? Luckily, you don’t need to spend millions competing for clicks on expensive …