Everyone loves Moz. The company has done so much for the SEO community since its inception in 2004 as SEOmoz. They’re a staple in the marketing community and well-known as a thought leader thanks to a website full of helpful resources, MozCon and the popular Domain Authority (DA) metric. And of course, Moz is also …

Backlinks are the golden tickets of the internet. But if you’ve worked in the SEO industry for any length of time, you also know that linkbuilding can be incredibly difficult. Where to start? Is a no-followed link worth your time? How do you get a link from a big publication? Successful linkbuilding requires some knowledge, a …

You’ve gotta wonder sometimes: How many SEO tactics could there possibly be? As an SEO myself, I comb through hundreds of articles, tweets and emails every week highlighting different ones. And often I’m unsure how useful—or even legitimate—some of these practices I read about are. Even some trustworthy sources share what seem to be questionable tactics …

Organic, grass-fed, free range… All-natural and related products are all the rage right now. And the craze isn’t limited to our food—it’s sweeping the internet as well. The value of authenticity continues to grow in our world, from our politics to our SEO. As you probably know, backlinks (links pointing from an external webpage to …

When was the last time you used a map? I can’t even remember to be honest. But sitemaps—sitemaps are as relevant as ever when it comes to SEO. For years I simply submitted sitemaps to Google Search Console because I’d heard it was best practice, checked the box and moved on. I didn’t fully understand …