The struggle to remember is real. Sometimes it’s hard enough just to remember what you ate the day before, let alone all the finer details of technical SEO. There are countless factors involved and skills required—and of course, plenty to memorize. From meta tags, link attributes and canonicals to HTTP status codes and more. Sure, …

Good backlinks are hard to come by these days. It can take a lot of time to craft the best piece of content and deliver the perfect outreach email, only to be let down more times than not.     If you’ve ever had your ear to the ground in the SEO universe, you’ve probably …

Remember those benchmark tests in school? They were a way to see how everyone measured up. And they were the worst. Because when we were 10 years old, we didn’t care if our math was as good as our friends—we just wanted to get to recess, right? But now that we’re all adults trying to …

Trying to rank for any keyword without a decent profile of backlinks to your site? That’s like trying to run for president without any supporters or reputation.     Backlinks help Google find your pages, boost authority and drive traffic—among providing other crucial SEO benefits. Needless to say, one of the most important tasks for any …