A new SEO trend is more than a passing fad. Way more serious than skinny jeans or man buns. Instead an SEO trend reflects an update in Google’s algorithm and what has a better chance of ranking in the SERPs. Often, these updates are related to new technology trends coming to market, like voice search. That’s …

As SEOs, we’re in love with Google. We track every algorithm change. We speculate about new features and opportunities. We obsessively monitor Page 1 rankings. And it makes sense. After all, Google remains the #1 search engine by traffic. But this obsessive single focus may be too much. Just think about your own relationships… Sure, …

It’s tough to stand out as an e-commerce store.  Especially in SERPs. But if you cater to the right niche, there’s another very valuable outlet to get you more traffic and sales: Etsy. With a winning Etsy SEO strategy, you can optimize your online store to bring in more relevant visitors who are more willing …

More high-quality traffic. The holy grail of SEO, am I right? We all want some, and I’m here to help you get it—just by using your meta tags. Yes, I said meta tags. This is a fundamental SEO technique that still works, and it doesn’t rely on spam or anything like that. It’s quite simple, really: …

SEO might seem like an old-school marketing strategy. After all, aren’t all the cool kids obsessed with high-ROI Facebook Ads these days? And sure, when compared to the overnight success potential of well-targeted social media ads, SEO seems like it takes forever to get results.     But that doesn’t mean it doesn’t work.  In fact, …