Holiday SEO: 7 Evergreen Steps to Harness the Holiday Season

If there’s anyone that looks forward to Christmas morning as much as children, it’s marketers. Why do we love the holidays so much? Simple: Many consumers are in a celebratory mood and want to buy gifts to mark the occasion. Those buying patterns mean sales should be easy. That’s the good news for your holiday SEO …

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How the Google+ Shutdown Changes SEO (Plus Your 2-Part Attack Plan)

Google+ is shutting down. Announced on October 8 2018, the shutdown has marketers and social media enthusiasts wondering what will happen next. What does it mean for your SEO and marketing? Whether you’re active on Google+ or not, this is the perfect time to review your online strategy and make sure you’re prepared for the social …

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How to Handle Toxic Backlinks: The 2-Phase Approach

Toxic links are best handled like insects.  Get rid of the ones you can, and learn to live with the ones you can’t.     Because the truth is, you won’t be able to remove every bad backlink pointing back to your site—but you can still use them to your advantage. That’s the two-phase approach to …

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The EU vs. Google: Everything SEOs Need to Know

Would a multi-billion dollar fine keep you up at night? That’s the situation Google finds itself in this year. In July 2018, the company was hit with a multi-billion dollar fine by the European Union for breaking anti-trust laws. Unfortunately, it’s not the first time Google’s been in trouble with a regulatory body—and it likely …

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