When I hear the phrase “SEO audit,” two ideas come to mind, and they’re both unfortunate.     First, you might compare an SEO audit to a tax audit. Ugh. That’s unpleasant—nobody wants an audit. Second, you might’ve received a pitch from an SEO company that offers an SEO audit as part of their service, …

Put your hand up if you’ve ever wanted to read a “For Dummies” or “Idiot’s Guide” book to learn something. But you were too embarrassed to pick it up.     I’ve been there! Years ago, I read a stack of “For Dummies” books when I first became interested in computers and technology. With comics, …

Brooks Brothers, the clothing company, has a unique marketing advantage from the government. More than 30 U.S. Presidents have worn Brooks Brothers clothing including JFK, Obama and now President Trump. That’s a priceless endorsement. The President can only wear so many suits.     In fact, Brooks Brothers have developed this relationship further. They’ve got …

You started a new website, and now you just need one thing: traffic. Paid advertising isn’t in the cards right now, so how do you make that happen? You need SEO quick wins. These simple yet effective tactics will give you the quickest results, and it shouldn’t take you more than a few hours to complete …

What’s the main advantage online businesses lack compared to traditional stores? You can’t easily have a conversation with your prospects. It’s hard to know what they want and the questions they have. Market research can solve this problem, but it’s an expensive undertaking. When I reached out to a few market research companies a few …