For some, change sucks. Why fix it if it ain’t broke? Unfortunately, this adage doesn’t apply to mobile SEO. Since mobile-first indexing was introduced at the end of 2016, the transformation brought about by a mobile revolution has been well under way. Google now ranks websites based on how they appear on mobile devices. Thanks to mobile-first …

People gravitate towards scores and rankings to determine how well they’ve performed.     While numbers and figures tend to be vanity metrics, there’s a certain glory in achieving a high score over something—and not just some reason to stroke your ego. This is particularly true with SEO. While most SEO factors are available for …

Let’s be real here: Sometimes, life isn’t fair. You don’t always get what you want or need. Those who don’t deserve the blessings in life—the cheaters and the frauds—get away with their illegal tactics. It sucks, but it happens. The same applies to SEO. Black hat SEO artists can scam their way to the top of …

As the old saying goes, “a picture is worth a thousand backlinks.” Or something like that. There’s no question about the value that visual content brings to the table, whether it’s in a catalog, newspaper or website. As the statistics consistently show, visuals are powerful SEO tools. They lead to better recall and engagement from your audience. …

Position zero is an enviable place to be. It’s sitting front and center at a concert—no, even better, it’s having VIP tickets that let you go backstage and even dance behind the band. Being in position zero of the Google search results is just as exciting and exclusive. The VIP ticket that gets you to …