Gossip isn’t limited to the schoolgrounds. As SEOs, we get caught up in gossip all the time. Did Google change something? Was that just an algorithm update? What’s everyone else doing to build backlinks and top the SERPs? No one really knows every ranking factor in Google’s algorithm, or even exactly how the algorithm works. …

We all want maximum value for what we buy, use or build.  Take gold bars, for example. We buy the best bars we can get with our money because we want the most value—and the chance to cash in on our investments when it’s needed. That same concept applies to backlinks. In SEO, you need …

When you make a search online, how exactly do you do it? If you type your query into Google, that’s a text-based search. If you use click-to-speak, or enlist the help of a smart speaker, that’s a voice search. Thanks to the rise of smart speakers—like Amazon Alexa and Google Home—combined with the advanced voice …

Nobody wants to be an SEO ghost. A website that fails to reach the top spots in Google, lurks in the background, and fails to be seen by searchers. But unfortunately, that’s the reality for most site owners. New research shows that just 9% of content gets some form of search traffic from Google:   …

Hidden doors can be exciting. And discovering a key that unlocks a mysterious door is even more thrilling. But that’s not always true when we come across a website with URLs that act as hidden doors. Those hidden doors, also known as doorway pages, stop us in our tracks—much like a mysterious key would. But …