The foundations of anything are important. Just take building a house, for example. You can’t install the windows or paint the shutters without laying the foundations first. The same concept applies in SEO—you can’t create a strong website that dominates the SERPs without a solid foundation. And the foundation of your SEO strategy is your keyword …

I’ve always said there are two types of people in the world: Math people and language people. (In case you hadn’t guessed already, I’m the latter.) Think about it: It’s rare that English and Math were your favorite lessons at school. It’s one or the other, right? Now that I’ve gotten older, I still stick to …

Outsourcing can seem like a dirty word.  It conjures up images of “experts” on Fiverr with questionable skills, or cheap, foreign labor working out of a sweatshop. But that image is all wrong. For many marketers, outsourcing has been the answer to their prayers—especially when it comes to link building.     Link building is …

SEO and backlinks go together like bread and butter. You can’t have one without the other. (Well, you can—but on their own, they don’t taste that great.) For that reason, every conversation about SEO involves backlinks in one way or another. It’s not ground-breaking news that it’s near enough impossible to rank without them. But …

If you were climbing to the top of Mount Everest, you’d need a quality pair of hiking boots. Similarly, to climb to the top of SERPs, you need a solid set of backlinks pointing to your website.     Every website, from e-commerce stores to blogs, needs backlinks to survive—especially in the turbulent world of …