Some people will do anything to win. Take it from the person who’d do anything to win Heads Down, Thumbs Up in school—even if that meant cheating and peeking at people’s shoes beneath the desk. (Don’t tell my mum.) Although I like to think I’ve matured since those school days, competitive streaks can still cause …

When you want an ice cream, you head to the store and ask for it. When you want to meet a friend for lunch, you send them a quick text message and ask them to meet up. But what happens when you want to build solid backlinks to your business’s website? Link building is a …

Currency rules the world. Despite every country having their own monetary equivalent, there’s one common denominator: We need currency to get by. It’s no different in the digital world. In the world of SEO, the currency is backlinks.  You can’t get far in the SERPs without having a decent stash in your back pocket.   …

When was the last time you clicked beyond the comfort zone of Page One when searching for something on Google? The chances are, you can’t remember. Page One is our safe place. We rarely need to venture outside of it because we know the results shown here are uber-relevant to our search term. But what …