You can’t deny the power of the influencer.  Even though it can sometimes feel a bit like ploughing cash into a new marketing trend, influencer marketing isn’t going anywhere. Almost 60% of businesses are planning to increase their influencer marketing budgets over the next 12 months. And, for every $1 spent on this form of …

Think of the last time you surfed the web. You’ll probably relate to reading a blog post and clicking a link to learn more about a certain topic. You have an inquisitive mind, right? Who doesn’t want to soak up all the information that’s out there, to find the best possible data and strategies? So, …

Let’s do an experiment. Think of the first word that comes to your mind when you think of SEO. The chances are, you’re shouting “keywords!”, “backlinks!” or “Google!” into your computer screen. If you are, you’re onto a winner—particularly if you’re screaming the first. That’s because knowing how to do keyword research is fundamental to …

As much as you may assume otherwise, press releases aren’t all boring documents that people have no genuine interest in. It’s not all new store openings, company partnerships or even worse, announcing a new software feature that nobody cares about. We’re in 2018 now guys, and we’re taking a new approach to content marketing. Gone …

Sneaking up on our competitors is human nature. We do it in business, in our personal lives—and we even do it in places like the gym. But did you realize that SEO could be another avenue for us to use our inquisitive nature? You see, SEO is lucrative. People try to hide their activity. We …