We’re no stranger to the word “penalty.” From slide tackling a football player to accidentally kicking a tennis ball in play, it seems like sport is the only activity that could hand you a punishment based on bad practices, right? Wrong. The SEO game, which can be just as difficult as becoming a world sporting …

Think about the important things you consider when purchasing a new home. The number of bedrooms, size of the garden and whether the kitchen is furnished are all important aspects… But so is the selection of local amenities. We love local businesses, and the fact that we don’t have to drive 20 minutes for a …

Stuck at the bottom of a competitor dogpile? Competitors speeding past you and knocking out all the top spots on Page One of Google while you’re sitting in the unexplored depths of Page 50? There might be one not-so-tiny thing separating you from the rest: Domain Authority. Domain Authority (DA) is a score that predicts how …

Did you know that websites talk to each other? They’re regular Chatty Cathys. And they throw out recommendations like two old friends discussing the best place for lunch. The only difference? Website communication comes in the form of backlinks. The best conversations and recommendations come with high PageRank. PageRank is an important metric, created and …

Variety is the spice of life. It’s also the spice of a great backlink profile. Variety tells Google that you’re acquiring your backlinks in a natural way, where people love your content and decide to share it of their own volition—in a variety of ways on a variety of websites. But when you’re trying to …