Entries Written By Erica Hayton
Your Social Media Marketing Tool Kit: 5 Tools for Brilliant Brand Personality
Imagine yourself at a party. You’re standing in the middle of the room, having a conversation with a friend or family member. As you’re chatting about the weather, current events or the latest hilarious thing your toddler did this morning, someone you don’t know steps in. “Click here for an awesome deal!” they yell in …
Content Planning Tools: 4 Top Tools Catering to Your Team’s Size, Tasks and Goals
Have you ever tried to put something together without the right tools? Maybe you realize too late that you don’t have the right size screws or you’re not quite sure where you placed your hammer. Either way, you try to scramble to find an alternative that still gets the job done. Unfortunately, this rarely tends …
How to Create an Inbound Marketing Plan That Reels In Customers Hook, Line and Sinker
If you build it, they will come. Well, that’s not entirely true for a website. After you build it, there’s still work to do to attract those juicy views, clicks and conversions. You’ve got to set the bait. That’s what inbound marketing is all about—you put valuable things on your website and your customers find …
The Complete Marketo Review: Is This the Right Tool to Automate Your Email Campaigns?
Do you ever wish you had a modern fairy godmother to take all of your email marketing troubles away? As one of the best tools for companies to connect with target audience members, email marketing is important for just about any business. But in order to make lasting connections and get results, it takes a …
5 Low Energy Mistakes That Get in the Way of Quality Content
High-quality content is the fuel that keeps your website going. You’ll can’t just fill the tank one time. You have to keep refilling it along the way. And you can’t settle for that regular stuff—a quality content marketing strategy demands premium, high-octane fuel. The second your content quality dips, so will the success of your marketing. …