Link diversity: It’s been around since the dinosaur ages of SEO. Remember the era when Moz was SEOmoz? Yeah, that long. So, with SEO constantly shifting and changing, is link diversity an outdated concept after all this time? Let’s find out how it fits in with SEO today. The Link Diversity Argument: In or Out? …

Organic is all the rage these days (and not only in food). When it comes to measuring your website’s success and impact, organic traffic is one of the most important metrics you can analyze. While most other traffic is earned or solicited, organic traffic is traffic that’s au naturel. People found you via search engines, of …

Nowadays, SEOs are in a tough spot. SEO is only getting more difficult with the evolution of Google’s algorithm (think: AI) and increasing competition. Not being able to promise much in the way of rankings, timeline and other factors makes SEO a difficult service to sell.     Yet, the demand for SEO is there. …

Why settle for normal snippets when you could have *rich* snippets?  Just like Julia Roberts in “Pretty Woman,” your SERP snippets can get the rich life treatment—glamorous makeover and shiny things included.     But before we dive into methods on how to make your snippets shine, let’s clarify what we’re talking about here. Living …

In the world of backlinks, context is king. Contextual backlinks are arguably the most powerful type of backlink. (← Hey, look! A contextual backlink about contextual backlinks!) But why? We’re all used to hearing that content is king. Every year, we see articles ranging from the challenging “Is Content Still King in SEO?” to the monotonous …