Time is money. When it comes to running a successful SEO company, that couldn’t be more true. Sean Dudayev, Founder of Frootful Marketing, knows better than many the challenges of freeing up time while running a busy agency. Streamlining daily tasks like SEO tracking seems impossible when you have to juggle multiple tools and pull …

The backlink audit is the black-licorice jelly bean of SEO. It’s the task that most SEOs least like. It’s often avoided until it’s the last thing on the SEO to-do list. And just like the dreaded black-licorice jelly bean overwhelms other candies with its strong flavor, the backlink audit affects every other SEO task around …

Penalties are never good. No matter how you end up with one. Whether it’s a red card, a hefty fine or a link penalty from Google, nobody likes being in the penalty box. It always means a disadvantage for you (and often an advantage for your competitors). Google gives out link penalties when it sees …

Building backlinks can feel a lot like running on a treadmill. You’re constantly moving forward but not really getting anywhere. But that’s only if you’re doing it wrong. It’s difficult to perfect the delicate art of link building. For the majority of websites and blogs, it may be an area that they never succeed in. Even …