The Disavow File: Removing Guilt by Association

It’s perhaps the ultimate non sequitur. You were seen sharing a bus ride with some raucous fellows who turned out to be hooligans, and now that little old lady furtively glancing in your direction cowers in trepidation as you walk towards her down the dimly-lit street. Or maybe a friend or relative was caught doing something …

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Quid Pro No: How to Harness the Power of One Way Link Building

We all think quid pro quo is the name of the game in business deals, online or off. But when it comes to building backlinks, just say quid pro NO. I know, the supposition is that backlinks are important and valuable, so something should always be offered in exchange for one—be it cash or a reciprocal backlink. …

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