To win a race, competitors must study each other. They’ll watch past races, try to understand the strategies they’ve used, and take advantage of what might work for their own strategy. The same happens in the race of SEO—one of the areas of online marketing where the competition is arguably a lot fiercer than other …

Google is a club all of its own.  And just like in any club, there are rules to follow if you want to be included. Violate those rules, and you’ll get a penalty. If one or more actions on your website (or toward it) violate Google’s Webmaster Guidelines for indexable content, it can trigger a …

Sometimes it’s the simplest link building methods that appear the most cost-effective… But is that always true? Among the many strategies for building backlinks, SEOs and marketers often mention using interviews successfully—me included! Because most of the time, that’s as easy as finding someone who needs expert quotes for their article, giving a great interview …

Remember the good old days of the early internet era? I definitely do. When I started building websites, I was a 19-year-old young adult who had just come out of high school and had been learning how to code HTML and CSS in my spare time. Building websites was simple back then, and fun. All …

The best way to beat your competition? Do what they do, but better.  Find out what they’re doing to top the SERPs, and make their strategy into your own. See with your own eyes and hear with your own ears. And I’m about to show you how! Let’s identify and track your competitors’ use of keywords …