“Are you serious?” Touch upon a countercurrent or unpopular topic with your friends and you’re most likely to get that in response. Maybe a frown and a familiar look of skepticism. Because whether you like it or not, people will always have their assumptions and prejudices. It can take you a long time to convince …

Picture this: You’re looking forward to reading a book you’ve heard marvels about. You get comfy on your couch with the book in one hand and a cup of tea in the other. You open up to the first page… Only to find out that it’s written in a foreign language! So what do you …

Go to any book publisher’s website and you’ll see that bestsellers (or expected bestsellers) are always prominently displayed. Why is this? Bestsellers get the special treatment because they’re more valuable, and because they’re what many customers are looking for. This, in a nutshell, is how Google Sitelinks work.  Google only displays Sitelinks for websites that …

The biggest store in town isn’t your only choice when it comes to selling products to your customers.  Smart manufacturers know that the other, smaller stores offer something great as well: All the loyal customers who prefer it to the chain store, plus all those who shop at both stores. The situation in web search …