Some content marketing projects are monsters. They can eat you and your team alive if you don’t break them into smaller, more manageable mini-beasts! When I studied C Programming at university in late 2009, my professor said a huge problem is impossible to tackle unless, like a tribal group trying to eat a big elephant, …

Wish using content marketing apps was just like playing with your favorite toys as a kid? Well, that’s how marketing products should be: fun and easy to use, stress-free, with an easy learning curve and only the options that matter. Even a kid should be able to quickly master them. So many marketing apps, however, …

We’re all on the hunt for keywords that look strong. But looks can be deceiving. You might come across keywords that look strong but have nothing to offer your site. You have to be careful that your keyword research efforts won’t lead you off track with irrelevant, vague or too-highly-competitive search terms. Think about it this …