A drop in Google rankings isn’t necessarily a bad thing. It’s Google’s way of telling you that you have room to improve. Consider it tough love. It’s an opportunity to improve your UX, content and SEO practices all around. In the end, it can be a net positive. Fix the issue behind the drop and …

Ranking factors can spell doom for your business. That is, if you bet all your time and money on ranking factors that have little or no impact at all. However, with thousands of Google ranking signals (some gurus whittled this down to about 40), how can you possibly know where to start? After reading Google’s …

Going to the grocery store without a checklist guarantees chaos. Since you’re not following any list, you put food in your shopping cart on a whim. You grab too much of one thing, not enough of another, things you don’t really need—and then, of course, you forget what you came for in the first place. …

“If you build it, they will come.” That statement may have worked in Kevin Costner’s 1989 movie but certainly not in today’s competitive world of online marketing. You need to get more proactive. You need to become an SEO fighter. A warrior. A champion. Mind-blowing content is a great start, but there’s more to be done. …

Imagine looking at your website through a fortune-telling crystal ball. If you’re hustling like crazy, you’re hoping to see all of these: More search engine traffic Tons of email subscribers A five- or six-figure income—enough for you to quit your soul-draining day job! But the thing with the future is that it’s unpredictable. A major …