A craftsman is only as good as his tools. Just try building a home without a hammer or cooking a meal without a pan. The world of content marketing is no different. The right tools will ramp up your content marketing game, making your work more effective, efficient and excellent. And the right tools don’t …

Goldilocks and content marketers have a lot in common. They both search high and low for that “just right” fit for their intended goals. Through trial and error, they try out different approaches. Gathering up their data, they eventually get enough to make an informed conclusion. This is the perfect solution. For Goldilocks, the quest is for …

Content marketing is a lot like the ocean. On the surface, it appears calm and straightforward. Just a flat, blue horizon. All you have to do is sail gently across, publishing blog posts on your company’s blog. But look below that calm surface, and you’ll see the deep, dark depths you’ve yet to dive into. …

An SEO campaign is remarkably like a science experiment. Both require gathering background information, testing a hypothesis, analyzing the results, tweaking the hypothesis and repeating the process. And both require different tools at different stages. Imagine scientists trying to collect data without calculators, stopwatches, microscopes and other tools. At best, it would be inefficient. At …

As a content marketer, does your cursor resemble a pinball bouncing around different programs and websites? Click to email. Click to the content calendar. Click back to email. Click to the file sharing service. Click back to the content calendar. Click back to email. Or maybe it resembles an escalator, forever scrolling down as you …