Is your website the unknowing target of a nefarious plot by an evil supervillain? Like the Penguin in “Batman Returns,” Google’s Penguin algorithm is out to get you. Penguin wants to drag your organic search rankings down into the sewers, never to be heard from again.     Okay, it’s really not that dramatic. Google’s famous Penguin …

Stuck on the sidelines? Competitors speeding past you? Wondering how they’re climbing the SERP rankings faster than Pemba Dorje, who climbed Mount Everest in only eight hours? Here’s a little secret: It’s all about the backlinks. Link building is one of “The Big Four” ranking factors—along with optimized content, a great mobile experience and technical …