Rankings mean everything in SEO. Rank at the top of Google and you’ll drive tons of traffic to your site. But rank at the bottom (a.k.a. Page 2 and beyond) and you’ll be lucky to grab a couple of stray visits. That, in a nutshell, explains why rank tracking is so important… …and why so …

Spam link-based penalization became a thing of the past after Google’s Penguin 4.0 update. Which meant that disavowing links for Penguin-based offenses was no longer a requirement. A lot of people took that to mean that disavowing altogether was no longer needed. But that’s just not accurate. Google’s John Mueller even states that disavowing… “definitely makes …

Keyword tracking is like calorie counting. It’s time-consuming and boring and unexciting. But if you will yourself to do it, day in and day out, you’re all but guaranteed to see positive results. Where diligent calorie counting leads to weight loss… …diligent keyword tracking leads to higher rankings on search engines. With that in mind: …

There’s nothing more terrifying than witnessing your site disappear from search engines overnight. That can happen if your site is the victim of a negative SEO attack. This type of intentional attack can leave your site vulnerable and susceptible to harsh deindexing by major search engines. But you’re not defenseless. In today’s post, I’ll show …

Say it with me… “We love LSI keywords!” They’re cool because they help make sure Google knows which keyword you’re trying to rank for. Plus, it’s been said that LSI keywords can improve your pages’ rankings. Sure, they might be just one small component of a much larger SEO strategy, but I argue that it’s …