Go organic. It’s healthier, more sustainable and natural. No, I’m not talking about organic foods—though it can’t hurt to go for those either. I’m talking about organic traffic. Rather than paying for other websites to display your advertisements, or even worse, making commercials, modern marketers are realizing the incredible power of improving organic traffic. You’re not …

When it comes to content marketing, it seems like there are no secrets left. No mystery unsolved. No stone left unturned. But, believe it or not, we haven’t got it all figured out just yet. The majority of content marketers say that the job is all about filling an editorial calendar with ideas, turning those …

If you build it, they will come. Well, that’s not entirely true for a website. After you build it, there’s still work to do to attract those juicy views, clicks and conversions. You’ve got to set the bait. That’s what inbound marketing is all about—you put valuable things on your website and your customers find …

Blogging seems so laid back. The casual reader probably doesn’t realize how much work goes into creating and maintaining their favorite blogs. Despite the chill factor, preparing blog content definitely comes with a lot of responsibility. According to a HubSpot’s 2016 State of Inbound report, blog content is the top inbound marketing priority for 60% …

Consistency is hard. You feel like you’re on top of the world when you bang out one amazing blog post. But one amazing blog post isn’t enough. One amazing anything isn’t enough. If you disappear for an extended period of time after publishing once, you run the risk of losing your audience. Staying consistent is especially …