Anyone who loves science fiction as much as I do knows that bringing order to the universe is inevitably harder than it looks. Whether it’s hostile aliens, uncooperative starship captains or an evil Jedi, somebody is always there to disrupt the balance. Sometimes, SEO can feel like the same kind of chaos. The ultimate goal is …

Google “SEO Rank Tracker.” Go ahead, I’ll wait. Scary, isn’t it? There are well over a million results.  For the new business or blog owner, finding the right tool to track search engine rankings can be mortifying. It’s such an important part of having a successful online business, but how are you meant to know which tool …

This Cheetah is coming out of nowhere, moving as fast as his slim legs can push him. But he’s not chasing wildebeests—this Cheetah has a different type of prey. He’s chasing backlinks. If you enjoy running around chasing down all your backlinks, figuring out which ones are valuable, disavowing dangerous backlinks, and keeping track of …

I still remember when I was learning how to ride a bicycle. My dad bought me a tandem bicycle, so I could learn to ride without having to worry about keeping my balance. That tandem bike was perfect for little four-year-old me—a beginner’s bicycle for a new rider. Later, I had to graduate to my …

How long did it take you the last time you tried to do blogger outreach? Maybe you spent a few hours trolling Twitter, Facebook and Instagram. You probably spent a few more hours searching through piles of websites, removing ones with low Domain Authority or that didn’t match your business as well as you’d hoped. …