Imagine drinking water from a cup with a tiny hole at the bottom. The hole isn’t quite big enough for the water to leak out too quickly, so you can still quench your thirst—for now. But now think of it this way: The cup is your site, and the water is the link juice (AKA link equity or …

Remember the days when you had to sprinkle the exact keyword in your content a certain number of times to help search engines understand your webpages? Well, those days are long gone. In 2013, Google launched Hummingbird. It was likely the first attempt by the search giant to move away from relying on the use of …

Prospecting is the cornerstone for link building at scale. We all know that. We know how to use advanced Google search operators to find exactly what we’re looking for. We know that choosing the right keywords is what makes prospecting successful. And we know that there are plenty of smart link prospecting tools to make …

The Google algorithm has changed once again. When the Google algorithm changes, you need to adapt your SEO keyword strategy to follow suit. If you don’t, you run the risk of falling behind your rivals and losing your position in the SERPs. Google takes many things into consideration when it comes to ranking a website, …

When you first think about backlinks, you immediately think SEO. And sure, that’s a great first thought, because SEO is super important, and backlinks are vital to building your SEO. But let’s think outside the box with how we use backlinks. Backlinks don’t just help you get an uptick in Google. They also help you …