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​KWFinder Review: Crush Keyword Research with This Unique Mangools Tool

I’m a big fan of these new single-serve coffee machines.

Instead of making an entire pot of coffee, you can have your individual cup ready in seconds just by putting a little pod inside the machine and pressing start!

These machines have simplified coffee making, but have also enhanced it in many important ways.

For example, in one office, there are probably no two people who like the same kind of coffee. So, instead of making a pot of coffee that only one or two people will actually enjoy, new coffee makers allow you to make your individual coffee exactly how you like it.

Sometimes, a newer technology can make a task simpler while also producing better results.

Could this be true of the KWFinder tool?

If you’re used to the average keyword research tool, you’re bound to be impressed with KWFinder. This tool makes keyword research extremely simple, while also giving you details and extra metrics that enhance your search for the perfect keywords.

So, who’s the brains behind this tool? What exactly can the tool do for you? Let’s find out!

The Company Behind KWFinder: Mangools


KWFinder was created by one online entrepreneur in 2014. This one content marketing tool grew into the company Mangools, now based in the heart of Bratislava.

Today, the team is run by six people and includes a package of three different SEO content marketing tools, with a fourth tool in the oven.

The Mangools tool set is used today by companies such as AirBnB, Skyscanner, Adidas and others.

So, what makes this tool so special? Let’s find out!

​KWFinder Review

KWFinder’s Keyword Research Features, Basic and Beyond

Give More Meaning to Keyword and SERP Metrics

Like any good keyword research tool, you can see metrics for each keyword such as:

  • Average monthly search volume
  • Search trends over the last 12 months
  • CPC
  • PPC

For each keyword, you’ll also see incredibly detailed SERP metrics, showing you who’s ranking on the first page of Google for each keyword.

This quick glance gives you metrics such as:

  • Domain Authority
  • Page Authority
  • MozRank
  • MozTrust
  • External links passing authority to that page
  • Facebook links to that page
  • Estimated monthly visits to the page

However, KWFinder does more than just give you these metrics. It translates this data into a color-coded and numbered difficulty ranking.

Each keyword is ranked from 0-100 in terms of difficulty, letting you know exactly how hard it’s going to be to rank for that keyword.


This allows you to have a fast and easy overview of which keywords are worth your time, and which ones will be impossible to rank for.

You’ll also see a difficulty ranking in the SERP list, showing you how hard it will be to compete with each of the pages that are currently ranking for the keyword you searched.

In this way, KWFinder plugs meaning into SEO and keyword metrics, giving you a better understanding of each keyword you search.

Discover New Longtail and Question Keywords in Seconds

With just a simple keyword search, KWFinder gives you a list of related keywords and their metrics. This list can specifically help you to find longtail keywords that are easier to rank for, and will give you up to 700 different keywords to choose from.

But that’s not all.

KWFinder uses the unique method of taking keyword ideas from Google’s autocomplete. Select the “autocomplete” feature to see how Google’s search suggestions can help you find the right keywords.


Using this same method, KWFinder also helps you find questions that are regularly searched for. Answer questions using these keywords and you’ll be sure to rank better in no time!

Easily Filter for Location and Language

Are you looking for localized results, or only results in a certain language?

Well, KWFinder is here to help! With just the click of a button, you can see results based on country, state or even down to the city where you want to rank well. You also have the option to see results in over 40 different languages.

Using this feature, you’ll see precise, location-based search volume metrics in the results, giving you an easy overview of the right keywords for your local SEO strategy.

Organization That’s Perfect for List-lovers

Once you’ve found that perfect keyword for your SEO content strategy, you don’t want to lose it! KWFinder gives you the option to save those star keywords in organized lists.


You can create multiple lists for different purposes, saving not only the keywords but also all the metrics you need to understand those keywords. KWFinder also gives you the option to export those lists into a CSV file, or to copy them to your clipboard.

Filter Keywords to See Only What You Need

Want to see only specific results in your keyword searches, based on things such as search volume or SEO difficulty? Would you like to exclude certain keywords, or filter your keyword results by the number of words that they include?


KWFinder allows you to filter your searches for all of these variables and more, giving you only the results that you need to see.

Easy Import of Your Own Keywords

What if you already have keywords, but you’re interested in seeing the metrics they include? Well, KWFinder also allows you to easily import your own keywords, thus checking all the metrics we mentioned above, including the unique SEO difficulty ranking!

You can import your keywords by pasting them, or by uploading a TXT or CSV file.

An Entire Package of SEO Tools Included

Don’t forget that KWFinder does not come alone. When you purchase KWFinder, you’ll also gain access to two other fantastic SEO tools: SERPChecker and SERPWatcher.

SERPChecker is a competitor analysis tool that combines more than 45 different metrics to see exactly how you’re doing compared to your competition. This includes things like MozRank, social metrics, Majestic and many more! You can also filter these results for location and device.

SERPWatcher is a rank tracking tool that not only gives you all the complicated metrics of ranking, but also translates those metrics into one easy-to-understand progress metric.

All of these tools work together to create a great SEO tool package!

What’s Great and What’s Not About KWFinder


  • Easy-to-understand dashboard. The intuitive dashboard gives you color-coded metrics that make keyword research easier than ever.
  • All the information you need at one glance. Get keyword metrics and SERP metrics all at your fingertips at the same time.
  • Discover new keywords within minutes. A simple search will generate up to 700 keywords, and with filters you’ll find exactly what you need in no time!
  • Exact metrics translated to difficulty rating. Get into the nitty-gritty, or simply check the difficulty ranking for quick understanding of the metrics.
  • Organize your favorite keywords into lists. Never lose a keyword with exportable keyword lists.
  • Easy keyword import. All of your favorite keywords, with all the metrics you need to see.


  • No online chat for support, only email.
  • Not suitable for large-scale content marketing teams. Since keyword look-ups are limited to 1200 per 24 hours even in the most expensive package, enterprise-scale teams may feel that they are held back. However, KWFinder is perfect for small-sized to medium-sized teams!


The price of KWFinder (and the Mangools SEO tool package) varies depending on how many searches you want to do within 24 hours. In fact, you can actually use this tool for free if you plan on doing five or fewer searches per day!

For most content marketing teams, pricing will land between $349 to $949 per year, or $29.08 to $79.08 per month.

Remember, this price gives you access to, not just KWFinder, but also SERPChecker and SERPWatcher.

Is KWFinder the Right Tool for You?

KWFinder is a fantastic keyword research tool for small-sized to medium-sized content marketing teams.

It offers a mid-range price for an excellent amount of features, giving you exactly what you need to accomplish the task at hand, and it comes in a package deal with other quality SEO tools.

Plus, it boasts some unique keyword research features, such as longtail keyword results based on Google search suggestions, the easy-to-understand SEO difficulty ranking given to each keyword and the at-a-glance overview of SERP metrics for each keyword.

It’s time to make keyword research simpler and better than it ever has been!


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