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Cheat Sheet: The 5 Best SEO Reporting Tools to Ace Your Inbound Strategy

Imagine you’re back in college.

You’re in the library, preparing for a big test.

In front of you are pages and pages of notes, graphs, quizzes and textbooks that you need to sift through.

You only have a few hours until your test, and you need to remember your facts fast—but you’re not sure how to find the information you need to study.

If only you could generate a report telling you everything you need to know!

Unfortunately, we’re not here to tell you how to go back in time to ace your statistics final.

However, if you’ve ever felt this same sense of overwhelming dread whenever you think about your analyzing your SEO strategy—luckily, we can help you there!

How Reporting Tools Give You Control Over Your SEO Strategy

Any time you go to measure how well your SEO strategy is performing, you’re met with a lot of information.

What’s worse is that information is rarely in one place.

In order to develop some kind of understanding of your SEO strategy, you need to pull graphs, charts, numbers, data and more from a dozen different places.

Luckily, the right SEO reporting tool can make your life a whole lot easier.

Just like a cheat sheet may have helped you study back in your college days, an SEO report can provide you with everything you need to know about your strategy and the areas you need to focus on.

There are many different SEO reporting tools out there.

Understanding which is right for you, your business and your budget can help you improve your search engine ranking and monitor your performance—without breaking the bank.

Cheat Sheet: The 5 Best SEO Reporting Tools to Ace Your Inbound Strategy

Let’s take a look at which SEO reporting tools are worth the investment, no matter what that investment may be.

Monitor Backlinks


Your backlinks are a major part of your SEO strategy. However, if those backlinks go bad, you may never know.

With Monitor Backlinks, you can pull detailed reports about how your backlinks are comparing to your competitors. Not only can you monitor your own domain and keywords, but you can also keep a close eye on your competition.


What are the benefits of using Monitor Backlinks?

Monitor Backlinks is a fully-automated service that pulls your backlinks reports for you. When you use Monitor Backlinks, your reports are sent directly to your email, allowing you to find about about new links, lost links or your competition’s links without ever needing to take an additional step.

Monitor Backlinks also provides you with an easy-to-read report in just a matter of seconds.

If you ever want to know your percentage of organic traffic, your number of new backlinks or your average keyword position, you can simply log in to your account and explore without needing to navigate between different reports or analytics.

What does Monitor Backlinks cost?

The price of Monitor Backlinks depends on the number of domains you’d like to manage.

The Start plan, with one domain and two competitors, costs just under $25/month.

This goes all the way up to the largest package offered, the 10D4C plan, which includes 10 domains and four competitors/domains and costs just under $190/month.

Monitor Backlinks also provides custom pricing and plans.

Who should use Monitor Backlinks?

Monitor Backlinks provides unique custom pricing that ensures you’re only paying for what you use. It is a great backlink reporting tool that works beautifully in conjunction with other SEO reporting tools to get a complete picture of how your strategy is doing.

It also makes it particularly easy for businesses wanting to focus on SEO while also keeping an eye on their competition.



When you think “SEO,” another three-letter word might come to mind: Moz.

As arguably the biggest player on the SEO reporting field, Moz is the go-to for many entrepreneurs, businesses and marketers wanting to learn more about search engine optimization. So, it comes as no surprise that they offer one of the best SEO reporting tools out there.


What are the benefits of using Moz?

When you work with Moz, you’re working with the best of the best. Not only can you rest assured knowing your reports will be detailed and accurate, but you’re also able to get help and assistance from leaders in the industry.

Moz Pro takes users through the entire SEO strategy process. From giving you access to the Keyword Explorer to providing an audit of your site, you’re able to lay a solid foundation for your SEO strategy with comprehensive data and reporting.

Additionally, you can find link opportunities and create easily-customizable reports to share with your team, clients or stakeholders.

What does Moz cost?

Moz Pro offers a variety of pricing tiers.

The Standard tier is $99/month for two user seats, five campaigns, 300 keyword rankings and 150 keyword queries each month. The Standard tier also only offers Scheduled Reports.

The next pricing level is the Medium tier, which costs $149/month for 10 user seats. At this price point, you receive both Scheduled and Branded reports, as well as unlimited backlink queries per month and 750 keyword rankings.

For larger plans with even more access, Moz Pro also offers Large and Premium packages, which cost $249/month and $599/month respectively.

For enterprises, you’re able to contact Moz for personalized pricing.

Who should use Moz?

When you want to work with the best, you need to pay for the best. Moz isn’t a cheap reporting tool, so it likely isn’t the best option for small businesses just starting out. However, Moz is a powerful tool for companies with larger budgets ready to take their inbound strategy to the next level.

Raven Tools


Raven Tools provides a number of marketing reports and tools to help you better understand how you’re connecting with your customers and target audience.

With this deeper understanding of your website data, you’re better able to improve your campaigns and make a better impression on your clients and stakeholders.


What are the benefits of using Raven Tools?

Raven Tools can act as a one-stop-shop for getting all the reports and insights you need.

By easily generating Google Analytics, SEO, social media and Google Adwords reports, you can keep an eye on how each aspect of your marketing is working individually as well as together.

When you use Raven Tools, you can save time and money and ensure you’re getting high returns on all your marketing investments. Additionally, you can share these reports with your clients and customers to leave a lasting impression.

What does Raven Tools cost?

Raven Tools breaks down their pricing tiers into four main categories: Start, Grow, Thrive and Lead.

The most basic package, Start, is $99/month for four users and 20 domains/campaigns. This package also offers affordable additional reports if the number included is not enough.

The Grow and Thrive packages best serve mid-size companies, costing $169/month and $249/month for eight users or 20 users respectively.

For unlimited users and campaigns, the Lead package costs $399/month.

Who should use Raven Tools?

Raven Tools provides clear, easy-to-read reports that are beneficial for both marketers and clients. With the reasonable and adjustable pricing tiers, Raven Tools is great for companies looking for a tool that they can easily integrate into a range of marketing strategies.



SEMrush is an all-in-one marketing toolkit that can provide SEO reports while also helping you identify other lagging areas of your promotion strategy.

As another player in the Search Engine Marketing space, SEMrush can provide reports on everything from your competitor’s best keywords to your backlink authority.


What are the benefits of using SEMrush?

SEMrush can provide thorough yet easy-to-read reports in a number of different areas. By taking you a bit deeper into the world of analytics reporting, you’re able to find new trends, gaps or opportunities when you use SEMrush.

You also get the benefit of knowing you’re working with an industry leader. Just like Moz, SEMrush has helped to shape the direction of SEO. SEMrush can provide you with new insights and information before it reaches your competitors.

What does SEMrush cost?

SEMrush offers three pricing tiers.

The first, PRO, is $99.95/month for one included user. With this plan, you can pull 3,000 reports per day with 10,000 results per report. You can also monitor five projects, 500 keywords and 100,000 pages. PRO also offers five scheduled PDF reports.

The GURU tier, which costs $199.95/month for one included user, pulls 5,000 reports per day with 30,000 results per report. With 50 projects, you’re also able to pull 20 branded PDF reports.

For more accessibility, the BUSINESS plan is $399.99/month.

Who should use SEMrush?

SEMrush is a great tool for those interested in pulling highly detailed reports. If you’re looking for more insight, SEMrush may be the best SEO reporting tool for you.

Google Analytics

Google Analytics

Chances are, you already use Google Analytics for your web reporting. However, it can also be a great tool for better understanding your SEO.

If you’re not interested in adding a new tool to your wheelhouse, you can use Google Analytics to pull SEO reports.


What are the benefits of using Google Analytics?

Google Analytics is something that almost every online marketer is already familiar with. This means you don’t need to take the time to learn something new if you choose to use Google Analytics as your SEO reporting tool.

However, Google Analytics wasn’t necessarily designed to report on SEO. While you can still find all the information you need, it isn’t as clearly displayed as if you were to invest in one of the other tools where reporting is prioritized.

What does Google Analytics cost?

Google Analytics is free to use.

Who should use Google Analytics?

Google Analytics is a great option for small businesses on a budget who aren’t interested in expanding the number of tools they use.

However, if you choose to use Google Analytics for an SEO reporting tool, you need to prepare to get a bit creative. It doesn’t pull the information for you, so you’ll need to take a few extra steps to access it yourself.

Selecting the Right SEO Reporting Tool for Your Business

Just like a cheat sheet makes it easier for you to study, an SEO reporting tool can make it simpler for you to perfect your marketing strategies.

When you’re able to easily sift through data, graphs and analytics to find the information you really need, you can improve all the right areas and start seeing real results.

The SEO reporting tool that is right for you depends on your business needs and budget. Most of these tools featured offer a free trial, so take them for a spin for yourself to find the one that fits your unique needs!


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