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5 Free Backlink Checker Tools to Unearth Your Links and Analyze Your Competitors

Some of the best things in life are free. 

But this principle doesn’t necessarily apply to the tools you need to do your job.

As a content marketer or content marketing team, you put a lot of effort into the work that you provide for your clients.

You need to do research into topics and keywords, follow current trends and produce timely, informative content.

And that’s just scratching the surface of what you do.

Obviously, after all of your effort, plus the time and money that you’ve spent, you wouldn’t just give your work away for free.

A similar problem appears when it comes to free backlink checker tools.

There’s an incredible amount of work, money and resources that go in to crawling the entire web on a regular basis to index all of the backlinks that exist and provide you with that information.

That’s why the very best backlink checkers aren’t free: They come with a price.

But what if you don’t quite need the level of insight that comes with one of those top backlink tools?

That’s where free backlink checker tools come in handy.

Free backlink checkers can give you a good overview of your competitors’ link profiles as well as the most important metrics you need to understand their strategy.

At a basic level, it’s often all you need to gauge where they’re getting their best backlinks—so you can do the same!

However, not all of these free tools are created equal.

I’m going to show you exactly how to find a backlink checker tool that’s truly useful and free.

What to Look for in a Free Backlink Checker Tool

How much information do you get?

The metrics that you find within a free backlink checker tool will vary. However, vital metrics would include:

  • Link status (follow, nofollow)
  • Domain Authority and Page Authority
  • Majestic metrics (Trust Flow, Citation Flow)
  • Anchor text

A truly useful backlink tool will allow you to use these metrics to analyze not only your own website, but also the websites of your competition.

Where does the tool draw these metrics from?

As I said above, crawling the web in order to bring you the information needed is a costly job.

In other words, the free tool is likely drawing its metrics from somewhere else.

If it’s attached to a company with a comprehensive index like Majestic or Moz, that’s great.

Many free tools draw backlink data from industry leaders with large indexes.

However, other free backlink checker tools draw information from other, less reliable sources, which means the data they present may not be entirely accurate or trustworthy.

How long is the trial period?

The most informative and comprehensive free tools are usually trials attached to larger, paid tools. While they give you the most metrics and are the most accurate, it’s important to find out ahead of time how long you’ll be able to use the tool for.

Let’s say you have a limited budget and aren’t sure whether a certain paid tool is worth its price. Using a free trial is a great way to test out the tool and determine if you really need the paid version.

How much does the full tool cost?

If your free backlink checker tool is simply a free trial, it’s important to find out what the whole tool costs. That way, if you get hooked by the free trial, you’ll know ahead of time whether or not you can afford the full tool.

5 Free Backlink Checker Tools to Unearth Your Links and Analyze Your Competitors

Open Site Explorer

Visit Website

free-backlink-checker-tool

This free tool from Moz can be used without signing up for a trial, and is actually quite comprehensive.

You can quickly see data on both your own website and that of your competition, or even view backlinks for specific URLs.

How much information do you get?

For the first five backlinks, you’ll see:

  • Backlink URL
  • Anchor text
  • Spam Score
  • Page Authority and Domain Authority

free-backlink-checker-tool

You can also analyze your linking domains, get a deeper look at anchor text and even compare several different domains or URLs side by side.

free-backlink-checker-tool

However, you’re limited to only a few backlink checks per day.

Where does the tool draw these metrics from?

Moz is one of the top industry players, and has its own index of 1.3 trillion links.

How long is the trial period?

For the above features, it’s free forever!

However, if you want to use other features like spam analysis and link opportunities, or see metrics on all your backlinks instead of just the first five, you can sign up for a 30-day free trial of Moz Pro.

How much does the full tool cost?

Moz Pro starts at $99 per month.

Monitor Backlinks Free Backlink Checker

Visit Website

free-backlink-checker-tool

This fantastic tool allows you to get quick insights on any website, and you don’t need to sign up for a trial to use it.

How much information do you get?

With the Free Backlink Checker, you’ll get a list of the top 300 backlinks for any website, each with metrics such as:

  • ACRank
  • Link status
  • URL from and to
  • Anchor text

You’ll also see general metrics for the domain, including the total number of backlinks and linking domains, as well as Majestic Flow metrics.

free-backlink-checker-tool

Where does the tool draw these metrics from?

Monitor Backlinks draws data from the biggest indexes like Moz, Majestic and Ahrefs, so you can trust the metrics it presents.

How long is the trial period?

Once a week, you can conduct a free backlink check without a registered account. You can do this on an ongoing basis, for as long as you want.

However, if you want to test the main tool out fully (which I highly recommend), you can give it a spin for 30 days, free. This gives you free reign, allowing you to see full metrics on all of your backlinks, track changes, analyze and track your competition, and even integrate Google Analytics to add more insights!

How much does the full tool cost?

Monitor Backlinks starts at $24.90 per month.

Small SEO Tools Backlink Checker

Visit Website

free-backlink-checker-tool

For a quick look at your backlinks, this tool has you covered.

How much information do you get?

I’m not going to lie: It’s not much.

Basically, you’ll get to see exactly which URLs are coming in to your website.

free-backlink-checker-tool

While it’s by no means comprehensive, it’s great to get a quick look at where your backlinks are coming from, or to quickly see who’s linking to your competition, without all the additional metrics.

Where does the tool draw these metrics from?

It seems like the results are being drawn from Google itself.

How long is the trial period?

This tool is forever free!

LinkMiner

Visit Website

free-backlink-checker-tool

This brand new tool from Mangools has the advantage of being very visually appealing, along with having some great features.

How much information do you get?

Search a domain, and you’ll immediately see its Majestic Flow metrics, total backlinks and total linking domains.

Below that, you’ll find the list of 100 of its backlinks, including metrics like:

  • Source URL
  • Majestic Flow metrics
  • External links from this page
  • Facebook shares
  • Alexa rank
  • Language
  • Link status
  • Website category (blog, RSS, forum, etc.)

In addition, LinkMiner’s unique Link Strength metric combines Majestic’s Flow metrics and dofollow vs nofollow status to determine how valuable a link is to you.

free-backlink-checker-tool

Where does the tool draw these metrics from?

The data you see is drawn from Majestic, so it’s very accurate.

How long is the trial period?

Signing up for a free account offers 100 backlinks per 24 hours.

How much does the full tool cost?

The full Mangools suite starts from $29.90 per month.

Majestic Site Explorer

Visit Website

free-backlink-checker-tool

Looking to get a truly comprehensive backlink profile for a particular website? This Majestic tool is just what you need.

How much information do you get?

Searching any domain or URL, you can see metrics such as:

  • Citation Flow and Trust Flow
  • Total backlinks and referring domains
  • Total .edu and .gov backlinks
  • Graphs that show changes in the last 90 days for backlinks and referring domains
  • Pie charts to understand backlink types and anchor text

free-backlink-checker-tool

However, if you can verify the website you’re searching is yours, you can also see extended metrics.

That won’t help you with competitor analysis, but it’ll give you a deeper view of your own link profile.

Where does the tool draw these metrics from?

Majestic boasts that it has the largest link index database in the world.

How long is the trial period?

You can use the free Site Explorer indefinitely!

How much does the full tool cost?

Majestic’s Lite plan starts at $49.99 per month.

And the Best Free Backlink Checker Tool Is…

If you’re looking to choose the best out of the options above, you’ll quickly realize that they all have their own strengths and limitations.

Ultimately, it’ll depend on what you personally need.

If you’re just looking at information for your own website, Majestic gives you some of the best metrics.

However, if you want to be able to analyze and track both your own backlink profile and that of your competition, I highly recommend Monitor Backlinks.

Their Free Backlink Checker gives you the best metrics for the most backlinks, plus it’s free indefinitely if you only do one search per week. Besides that, it has one of the cheapest starting prices for the full tool.

Of course, this is just the beginning.

Once you see the value of monitoring your backlink profile and your competition, the goal to purchase a comprehensive backlink tool will be set in your mind.

Until then, enjoy the benefits of using a free backlink checker tool, and get the metrics you need to get ahead!

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