Wish using content marketing apps was just like playing with your favorite toys as a kid?
Even a kid should be able to quickly master them.
So many marketing apps, however, are unnecessarily intricate and frustratingly chaotic.
Learning how to use them takes away too much precious time from the actual tasks they’re supposed to help you with!
Well, I feared Post Planner would be the same, but I tried it out and I was pleasantly surprised.
Post Planner comes with an intuitive interface that helps content managers find, plan and post engaging content on social media.
It’s seriously so easy even a kid could use it after only a few minutes of looking around.
So let’s get started and watch your social media marketing take off!
Post Planner Review: Social Marketing So Easy a Kid Could Do It
First, a Look at Pricing for Post Planner
For new users, Post Planner will display offers for a Starter plan for $3/mo (billed annually), an affordable choice for the content manager who manages all social content by themselves. This will give you access to content libraries, up to 30 posts/day and up to 3 social profiles.
Next up is the Love plan ($9/mo if annual). This plan gives you up to 100 posts per day, 10 social media profiles and 1000 posts planned, but still no team members allowed, so this is still only an option for the manager who does the job solo. With this plan, you’re also allowed unlimited Viral Photos, Top Articles on any topic, 10,000+ engaging Status Ideas, real-time post analytics and a custom-branded Sharebar.
If your outlet relies on a team for social content management, Post Planner plans start at $19/mo with the Guru plan (if billed annually) for 250 posts per day, 25 profiles, unlimited posts planned and up to 4 team members.
Other team plans include:
- Master ($49/mo billed annually) — 500 posts per day, 50 social profiles and 7 team members
- Agency ($99/mo billed annually) — 1000 posts per day, 100 profiles and 11 team members
You can also order a Custom package for everything unlimited. All plans are available on this page.
Post Planner Settings
Post Planner’s Settings tab, located at the bottom of the left sidebar, is meant for a quick and intuitive setup, so it comes with essential options:
- Social Networks. Here you can connect your Twitter and Facebook profiles for social sharing via Post Planner. You can connect only one page with the Pro (free) account. If you upgrade, you can highlight profiles you want to activate and gray out those you don’t want to use. This is especially helpful if you manage multiple Facebook pages.
- Team. Here you can add team members’ email addresses, to give them posting and editing access to specific social media profiles.
- Sharebar. This is a unique feature of Post Planner that allows content managers to create a share bar (as a subdomain or using your own domain) to add at the top of every post you share, thus increasing brand and post awareness. Post Planner has a visual user guide for setting up the Sharebar.
- Profile. All the profile settings Post Planner needs from you go here: your full name, email, industry and company name. No long forms here.
- Defaults. Here you can set up your time zone and the social profile you’ll post to by default.
- Account. Here you have your current plan and upgrade options.
Finding Shareable Content on Post Planner
While you can definitely create your own posts with visuals to share to your social profiles (and Post Planner also has a handy Canva feature to add pro graphics to your posts!), the best feature of Post Planner is the Find feature: As the first feature in the left sidebar, Find is where you find articles and statuses in your niches (based on the analysis of your social profiles) to share and boost engagement and following.
The idea is that others’ popularity can help make you visible, too. So by sharing popular content, you also participate in that popularity and you send the message to your audience that you really care about them, to the extent that you’ll share other people’s solutions for their benefit.
Pick a post—for example, from the Marketing category listed under the Popular label, or by Industries, Status Ideas or saved content in My Content—that you think your audience will enjoy, and just click the “Share” button appearing on the article when you hover over it. Add a status message, select a social media profile and then “Add to Plan.”
Post Planner also gives you the option to create custom content folders, a handy way to collect and organize your favorite niche content to share later.
Planning Your Posts on Post Planner
The second tab on the left sidebar is “Plan” and it’s there to let you set up default posting times for scheduled posts.
Post Planner gives you the option of setting up different posting schedules for weekdays and weekends.
You can also choose what types of content will be published at each set time. For example, only Photos at 7:00 AM, only Articles at 11:30 AM and Photos, Articles and Texts at 7:30 PM. This is based on the time zone you set previously under the Settings -> Defaults tab.
Reviewing and Editing Your Published/Shared Posts
Go to “Post” on the left sidebar: Here’s where you can review scheduled posts (change post order, edit posts, etc.). Select your social media profile and then review your posts before publication.
You get some insights on how posts are faring in this section of Post Planner, in the form of icons with counters for likes, shares, reshares and replans.
Post Planner Pros & Cons
As we’ve already mentioned, Post Planner is so easy and intuitive to use that even a kid could get started on and master it quickly, but we’re going to look at what both the pros and cons are of using it long-term.
- Easy to use. Post Planner has an intuitive interface and essential functionalities. The usage of menus is immediately clear to the user.
- Does its job just right. Post Planner sticks to the essentials but it does its job well. It helps you create or find optimized content worth sharing and plan it. Plus, everything’s there in the app, even in the Pro version: You don’t even need to log on to your Facebook or Twitter account anymore because you can do everything from inside Post Planner.
- Helps with finding great content to share. There’s plenty of content to browse on Post Planner, not only posts but also statuses. In this regard, Post Planner beats the well-known web app Klout for content discovery.
- No detailed post analytics (per post). Post Planner gives very few stats for single posts, just the number of shares, likes, comments, etc. via the Post Planner platform. However, there’s no marketing insight available from the Post Planner Post dashboard, and you’ll have to rely on Facebook Insights and Twitter Analytics for more engagement information.
- No aggregate statistics. Aggregate statistics for your posts (weekly, monthly, etc.) are absent, so you’ll need to complement Post Planner with other software suites (e.g., Google Analytics and a content marketing calendar).
- Only Twitter and Facebook integrations. Post Planner only works with Facebook and Twitter. You can’t connect other social media profiles to your account.
Do I recommend Post Planner? The answer is yes, unless you want to build an audience on channels that are not Twitter and Facebook, since the platform doesn’t support more social media at the moment.
Out of the many social content management apps available on the web, Post Planner is one of the easiest to sign up for and start using right away.
It sticks to the essentials, so you’ll still need other software and analytics to keep track of your social campaigns, but Post Planner does what it does very well, especially when it comes to finding content to share for boosting engagement and following, and creating those relationships that are so vital in content marketing.
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