You’ve got your blog post primed, polished and ready to publish.

Only now it looks like the WordPress editing tool has tacked on another hour of formatting work that needs doing.

Ugh.

At this point, you’re thinking that there must be a dedicated circle of hell for WP’s weird spacing issues and uncooperative bullet points.

Tell me you haven’t been here before.

If you’re a blogger or content marketer, chances are, WordPress—along with its finicky formatting—plays a major role in your day-to-day work.

Of course, there are solutions to every formatting issue you might bump into, but what if you don’t have the time or inclination to troubleshoot them all? What if you’re more of a wordsmith than a techie, and you just want to get your content out there with minimal fuss?

For better or worse, a life of content creation entails a lot more than jotting down a couple of thoughts here and there and calling it a day.

It might involve praying to the WordPress gods, hoping that you don’t encounter any annoying formatting issues after copy-pasting your writing into the text field.

Well, enter Wordable.

Your prayers may potentially be answered.  

Here’s the scoop: Wordable is a SaaS tool that allows you to get your text out of Google Docs and into a ready-to-post WordPress draft.

You write your blog and add images, and with the push of a button, your Doc is now a draft and it’s ready to go—no additional formatting work required.

A content creator’s bliss, if you will.

Wordable Review: Get Google Docs into WordPress Without Copying and Pasting

Wordable Plans and Pricing

The pricing structure is limited to two tiers here: Free and Standard. Here’s what you’ll get with each option.

Free

The free version of the app feels a little misleading; as with most “free” things in life, it’s not really free.

The free version gives you two free exports with your membership. Due to the low volume, it’s mainly recommended for solo bloggers.

After you’ve used the two free exports, Wordable allows you to earn more exports by linking to their website (and then emailing Wordable support) or mentioning them in a relevant blog post. With these methods, they’ll still only allow you a maximum of five free exports per month.

There’s also the option of including Wordable in an email blast, as they offer you one export per every 500 subscribers. This option, it seems, offers more exports, but could cramp the style of your email blast or irritate your hard-earned subscribers in the process. 

Standard

The standard pricing option is $19 a month.

For this amount, you get unlimited downloads and aren’t on the hook to promote Wordable to your audience. It’s pretty democratic—small business and larger organizations alike can post as much as they want for one flat rate.

This is the more attractive option for a solo blogger who posts a few posts a week, as well as for teams with lots of writers submitting posts in Google Docs on a regular basis.

The downside is, this may be a harder sell for those who don’t post as often. There’s no middle ground between free and standard.

How Wordable Works: The Quick and Dirty Walkthrough

Let me preface this by saying: One of the key benefits of Wordable is its simplicity.

It hardly needs an explanation, but for the sake of this article, I’ll explain it anyway. This will give you a glimpse into what this tool looks like in action.

1. You’ll be asked to connect your WordPress account one of two ways: (1) download a plugin that hooks up to your site directly or (2) go with a manual connection. Simply click the “Use WordPress instead” prompt, and boom, you’re in.

2. Once you’re hooked up and plugged in, you’ll be presented with your Wordable dashboard. The main focal point is your Documents tab, which gives you a list of, well, documents. From there, you can select which of those you’d like to post to your site.

3. Each entry in your list of documents is accompanied by a green button that says “Export.” Click that button and you’re redirected to the Exports page—showing you the receipts for all uploads.

It takes a second to fetch the metadata from Google, and a few more if there are images included in your post.

4. When it’s finished, you can click on the draft, head over to your WordPress site and edit as usual. Wordable promises that formatting will transfer, but you’ll still need to give your post a quick once-over to ensure it looks as planned.

In terms of Wordable infrastructure and getting things done, that’s about it.

It’s refreshingly simple, which rules when we live in a world of complicated CRMs and social media management systems that require more than an afternoon to master.

The Pros of Wordable

Because it’s such a minimalist platform, there’s not a ton to say about it. It does what it intends to do. If you’d like to work in Google Docs and move that text effortlessly to WordPress, you’ll be pleased with how this works.

Here’s a quick look at the most positive qualities of the Wordable tool:

It’s Great for Large Batches of Content

For single posts, you’re not saving tons of time with the tool. If you’ve always got large batches of blogs waiting to be uploaded, the Wordable process makes things go so much faster than before.

It’s important to understand that Wordable was designed for users uploading tons of content; we’re talking large teams of writers spanning several platforms who are looking to save hours of admin work.

Formatting Is Made Easier

Formatting text and images is a breeze once you can rely on Google Docs instead of WordPress.

Your community manager will no longer need to spend hours formatting photos in the WordPress editor. Contributors can simply add them to the document and that’s that.

The best part? Wordable does a pretty darn good job of importing images (yes, images literally pasted into Google Docs) and staying true to the original formatting. At this point, Wordable isn’t able to add a featured image to a dedicated featured image field in WordPress—but that’s the only real hiccup.

The question on the tips of our tongues is: How does Wordable stack up against the old copy-and-paste slog?

Well, its value is based on how much you use it. More posts, more time saved. If you’re just using the free account for a post or two each month, Wordable keeps a running clock in the dashboard telling you how much time you can save by upgrading to the paid subscription.

The Cons of Wordable

Wordable talks a big game about easy, breezy blogging, but there’s more to it than the advertised one-and-done click job.

Here are a few issues I found after taking the app for a spin.

You’ll Still Need to Edit

After you’ve exported your work, you may need to do some editing directly in the WordPress editor.

For the most part, everything looks great after the export. Embedded images are exactly where you left them and bolded sections, bullet points and the like mostly transfer over without much trouble.

That said, it’s not all perfect point spacing. Wordable doesn’t solve the weird formatting woes that happen when you cut and paste a document into the editor.

The reason for this is that WordPress uses bare-bones HTML. Word, Google Docs and other word processors add some proprietary code into the mix, which makes this look nice in the program or printed on paper. But the disparity causes some slight trouble that Wordable doesn’t solve.

Strictly Google to WordPress

There’s also the issue that sometimes using Google Docs as your sole word processor isn’t always smooth sailing.

Wordable doesn’t link to Microsoft Word, Evernote or Scrivener. Meaning, this tool is only going to become a staple for those who live and breathe all things Google.

And yes, WordPress is king in the content management game, but it’s not the only option. If you’re juggling your own blog on Squarespace and managing content on non-WordPress channels, you’re still going to be a prisoner of the copy-and-paste way of life. Wordable can’t save you.

Not Super Game-changing for Small Teams

For smaller teams, it may be hard to justify paying for Wordable. Workloads can vary on a weekly or monthly basis, and not all clients use WordPress.

For freelancers or solo bloggers, Wordable only makes sense when juggling content for several WP accounts. For anyone who’s posting exclusively on their own blog, Wordable might just feel like an extra step in the content creation process.

So, What’s the Verdict on Wordable?

It depends on your output and your priorities.

Wordable is an enterprise app. For larger orgs, the under-$20 price tag is mere pennies, offering unlimited exports across many WordPress accounts. If you’re collaborating with a large team in shared Google Docs, managing them in Wordable’s central location is a huge improvement and the efficiency is pretty incredible.

I, myself, don’t work with too many clients who need WordPress assistance. Should this change, I could definitely imagine using Wordable for my freelance writing work.

The cost isn’t exactly prohibitive, but it’s still priced higher than your Spotify or Netflix subscriptions—services that, let’s be honest, likely get more play from freelancers than Wordable.

Until this app offers a Squarespace-compatible plugin, tiered pricing or other services geared towards a greater range of content creators, I think, personally, I’m good without using Wordable. And I can’t imagine plugging Wordable on a client’s site in exchange for uploads.

If you’re still not sure whether or not this tool is worth your time and money, take that free trial for a spin and see how it goes.

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