4 Creative Content Marketing Strategies

When it comes to your online marketing plan, it pays to get a little extra creative. You are about to read about some of the ways you may already know for marketing your blog online, but you will also learn some new and creative ways in which to use them. Creativity goes a long way when it comes to being online and marketing a business.

In fact, creative marketing isn’t something new, but it is something important. It was through creativity that social media sites were born, and it was through creativity that someone designed the first infographic. It’s also how articles started going viral and how memes started popping up all over social media.

People like to look at things, they like to share things that they like to look at, and they also enjoy watching videos. Do you blame them? They like colors and creativity, and that is why business need to embrace these things. So, get online and create some things that people are going to want to look at and share with others. If you aren’t sure how, here are some tips.

Making Your Blog More Creatively

It really doesn’t take a lot of work to make your blog posts more creative. It isn’t just about what you are writing, it’s about what you are sharing and conveying with your writing. This means making your blog posts more visually appealing. However, you don’t want to say less, you want the photos and the words to work with one another.

There are a few ways to make a post more visual. Those ways are through photos, infographics, and videos. Share a video of the steps you take for a how to article, include an infographic with extra statistics that go along with your article, or include a high resolution photo that goes along with your post. Photos should fit with the words you are writing, and the more colorful and attractive they are, the more people will respond to them.

You can also work on making your writing more visual with descriptive words. “How-To” articles with step by step guides are also more visual than just a straightforward article. And, having subcategories to break up posts also helps make your posts look more visually pleasing and easier to read. Use words that allow people to visualize what they are reading.

Creative Social Media Posting

As a business on social media, it’s likely you’ve posted many links to your website, blog posts, and maybe even some photos of your business. You might have even posted coupon codes and contests, but you need to post a little something more. These are all good things, and you don’t want to stop using them, but do more.

Try creating fun memes that are extremely shareable. People love to share stuff that will make their friends laugh as well, so something that you have created and tagged with your business name and website will help market your business and show your creative side.

Use your social media often if you want to make the most of these free advertising keys. You should be posting on social media more than once a day and having something new go up at least the five business days of the week, if not all week. Post status updates, photos, infographics, videos, and even share articles and other things that you have found online.

Create A Crowdfunding Platform

If your small business is looking to raise some money for a future project, to launch your business, or simply to afford your marketing strategy, try using crowdfunding. Not only does crowdfunding offer up the chance to make some money for your business, it also gives you another outlet to teach people about your business.

When you set up a crowdfunding page make sure that you include photos, a backstory, info on what you want to do with the money that people donate, and even include a video. People want to see a face with the business, so have someone important shown prominently on the page, and in the video.

Most crowdfunding sites give you the option to post updates as well, and that is a good thing to do. You can show people what the money that has been donated so far has done, or samples of the trials you have been working on. People like to see where their money is going and what it is doing.

Make A Video

Speaking of videos– videos and slideshows can do a lot of great things for a business, and can be shared on social media, on your website and can even be emailed. Videos can be shared with written information or they can stand alone. You can share them on YouTube alone, or embed them elsewhere for people to view.

You can make ads and commercials with your videos, or you can create how to videos, step by step guides, or just make something fun in which people can get to know your business and learn a little something. Video making takes a little talent, and a lack of fear about being in front of the camera. You’ll need to learn to do a little editing as well, but it is all worth it.

Video work great in many aspects, from training videos to commercials. You may even want to create holiday greetings or show people the inner workings of your business, kind of like a backstage pass. With today’s technology creating videos is as easy as turning on your smartphone, pointing and shooting.

Have fun with your marketing scheme, and do everything you can to make it a creative endeavor that will attract new clients. All of these tips can help you come up with your own creative ideas, and they may even help spark some new ideas that aren’t in this post.

Marketing is the way that people will find your business, and with such, you can convert those visitors into customers.

Author bio

Anna is a freelance writer, researcher, and business consultant from Olympia, WA. A columnist for Entrepreneur.com, iMediaConnection.com and more, Anna specializes in entrepreneurship, technology, and social media trends. Follow her on Twitter and LinkedIn.