If you are a small business owner then negative SEO is something that you should know about. Historically if there were bad links to your site, Google just ignored them. But that is not the case after the Penguin update was rolled out. Your site will be penalized and ranked lower in the search results depending on the severity of the bad links.
What it means is that your business can go under if someone decides to build a few thousand bad links to your site.
It’s as easy as ordering a few fiverr gigs. A business worth hundreds of thousands can be destroyed with some fiverr gigs.
If more than 60% of your anchor text consists of the main keyword that you want to rank for, then it triggers the Penguin penalty. It doesn’t matter whether you built the links yourself or someone else did it, since the algorithms have no way of recognizing who built the links.
The wrong time to conduct a link audit is when you’re forced by circumstances to conduct one. When you’re hit with a penalty it hurts your business because most of your clients come from organic search. Any dip in organic traffic will cut short your profits and if you wish to prevent that then Monitor Backlinks is something that you need to consider.
It sends you reports whenever new sites link to your site and also when your site loses any links.
If you were running a guest blogging campaign and someone decides to game you by removing the link, you will be notified immediately.
What does monitor back links do?
In your dashboard you can classify and separate out the links based on their status.
Status of the links:
302 not found
400 bad request
404 not found
Monitor backlinks also makes it easy for you to understand if any if someone is building high PR paid links to your site. If anyone reports this to Google, you may receive a manual penalty.
You can see the total number of backlinks that your site has
You can also see the anchor text diversity and to safe you need to have only 20% of the anchor texts as the money keywords.
Finally when you have identified all the bad links to your site just export them and put them in the Disavow tool and Google will take care of it.
With all the updates the best way to protect your business is by staying alert about it and we help you do that.