How to Use Backlink Checker to Analyse Competition [Case Study]

Using a Backlink Checker is a great method to analyse your competition and find out more details about their backlinks. Not only that you can watch the link building strategy of your competitors, but you can also find new places and ideas to get backlinks to your website.

How to use our Free Backlink Checker Tool to analyse your competitors

I am going to show you in this article a case study, so you will understand easier how you can benefit from a Backlink Checker when you want to analyse your competition. The niche is “learn to play guitar” / “guitar lessons”.

Step 1: Make a list of your competitor’s websites

Simply make a Google Search based on your main keywords and note the websites from your niche from the first result pages (exclude sites like about.com, hikihow.com, enzinearticles.com etc. – you can’t use backlink checker on specific pages, so you won’t find out useful information about their backlinks).

I looked on the first 3-4 pages for my competitors (the searches were based on the following keywords: “how to play guitar”, “learn to play guitar”, “guitar lessons”) and I made a list with 14 competitors.
 

 
Step 2: Start Analysing each of your competitors

Go to the Free Backlink Checker Tool and type the address of one of your competitors.

Analyse your competitors backlinks and try to get similar backlinks (you can contact the owners of the websites which links to your competitor and ask them to take a look at your website and write a review / give a link – now it is all about you 🙂 )
 

 
For example, I found out that one of my competitors has a lot of backlinks from different bloggers. Now I have to contact them and convince to link to my website. Also, I discovered that he gets important links from directories and forums signature. What I am going to do? The same thing that he did, but I will also search for new directories/forums, so I will get more powerful links.

Remember: you should never interrupt your backlink strategy

There will be always new ways to get important backlinks. Analyse your competitors, see what is their strategy, what tricks are they using and try to adapt them for your website. Also, do not limit to their backlinks – using their methods try to get more links than them. If you will just copy their strategy you will never beat them. Be smarter!