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6 Reasons Why You Must Check Your Website’s Backlinks

Do you want to get more traffic? Do you care about your business success and reputation? Great, it means that you should pay attention to your website’s backlinks. There are numerous reasons why you should monitor all your existing backlinks, along with the new ones, but in this article, I will cover the six most important ones.

1. Backlinks are crucial for SEO

We know that backlinks are and will remain to be the most important ranking factor in Google, at least for the coming years. If you want to get more traffic from Google and other search engines, you have to earn high quality and relevant backlinks.

Your website ranks in search engines, based on the number of authoritative backlinks you have. So always keep an eye on new opportunities to earn backlinks that will help you achieve better results. Do you want to rank higher in Google? Check the previous guide I wrote about how to rank for any keyword.

Here’s Matt Cutts take on the future of backlinks as a ranking factor.

2. Backlinks can hurt your reputation

Just as everything, backlinks don’t come just with benefits. There are a few scenarios when the links you get can hurt your website’s reputation. Companies around the world are paying thousands of dollars monthly to protect their reputation. But you don’t have to pay such bills for something you can do on your own.

To easily identify the links that are a threat to your reputation, you can simply connect your domain to Monitor Backlinks, and you will get email alerts when your site is being linked from other websites.

You might be asking, what backlinks can damage your reputation. Some of the worst include:

  • Links from adult or gambling websites.
  • Links from unrelated websites to your niche.
  • Links from websites that are using violent and use aggressive language to other people.
  • Links that you are not proud of.

3. Backlinks can get your website penalized

Your website’s backlinks can help you achieve higher rankings in search engines, but they can also cause vulnerability and eventually a penalty. Not all backlinks are good for your rankings in Google. If you want to protect your website from Google penalties, it’s vital to monitor all your website’s backlinks on a regular basis and determine which ones are bad, and you should disavow.

To understand more about the backlinks that can cause a Google penalty, read my previous article “18 types of backlinks violating Google’s Guidelines”.

Have you been penalized? Here’s a guide on how to recover your lost rankings.

4. Backlinks can drive traffic

Don’t think just in terms of SEO. No matter if a link is dofollow or nofollow, a backlink is good when it sends direct traffic to your website. Always monitor the links that are sending the most traffic to your business, and try to replicate the most important ones.

5. Protect from negative SEO

We live in a cruel world, where everything is vulnerable, including your website.   Sometimes, your competitors will choose the sloppy way to outrank you in search engines, and that is by spamming your website.

By knowing ahead of time what backlinks your website gets, you can protect from negative SEO. If you are a victim of such attacks, disavow all the backlinks that were created with the purpose of penalizing you. Use Monitor Backlinks to get alerts when your website earns new backlinks.

6. Identify reviews or complains

By monitoring your new backlinks, you can also determine when somebody writes a review or a complain about your website. No matter if positive or negative, you should never ignore customer’s or visitor’s opinion.


Backlinks are important. If you want to build a successful business online, you should always track your links. Wouldn’t be cool if there were a tool that can help you with all these? Luckily there is, and it’s called Monitor Backlinks. If you haven’t created an account yet, start your 30 days free trial now, and check all the benefits of monitoring your links.


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Monitor Backlinks

Start your 30 days free trial with Monitor Backlinks:

  • Discover your backlinks
  • Discover your competitors backlinks
  • Keyword rankings
  • E-mail alerts when you lose or gain new links

Use our free Backlink Checker to instantly get a list of backlinks of a website.