If there’s a job that’s arguably AI-proof for the foreseeable future, it’s got to be SEO.
Let me explain:
It’s not enough to have data in front of you.
So, if you’re looking for a way to automate your entire SEO strategy so that you don’t have to lift a finger, you’re in the wrong place.
What I’m going to show you is how you can automate four common (and time-consuming) SEO tasks so that instead of wasting your talents on mining the data, you can spend more time making that data work for your website.
4 Hands-free Ways to Automate SEO for Greater Precision and Efficiency
1. On-page audits
The success of your SEO campaign is dependent on how optimized your site is. Therefore, you need to make sure to leave no stone unturned when it comes to auditing your site based on the different on-page factors.
However, manually looking for all the problem areas on your site is next to improbable.
Let’s get this straight: There’s no doubt that auditing your site can be done. The problem stems from how long it’ll take to thoroughly audit your site.
If you were to comb through every page on your site looking for problems, it’d take you days—and you probably still wouldn’t even find everything that needed to be fixed.
How to automate on-page audits
To help you automate SEO audits and get more accurate and comprehensive data, you can use a tool like Screaming Frog SEO Spider.
This tool will automatically deep-crawl your site and analyze each page based on the most relevant on-page factors that affect your site’s SEO performance, including broken internal links, redirect links, titles and metadata, duplicate content and more.
Just enter the URL of the page you want to analyze, and Screaming Frog SEO Spider will find and highlight any on-page issues that need your attention.
What can’t be automated
With this information, you can easily pinpoint the problems that need fixing—but you’ll need to go through and fix those problems yourself.
If you have broken links, you’ll need to redirect them. If your page is missing vital meta information, you’ll need to add it in. If you’ve got duplicate content, you’ll need to edit or remove it.
You can save yourself heaps of time by automating the audit itself, but remember that putting the results of that audit to work is still on you.
2. Keyword rankings
How high you rank for your target keywords is the result you’re working towards in your SEO campaign.
If your SEO is working, then you can expect your SERP rankings to increase. If not, your rankings will drop.
However, tracking those rankings is a task that’s as important as it is menial.
Manual rank tracking involves going to Google, searching for your keywords and looking for where you rank for those keywords. In some cases, that might mean clicking through hundreds of SERPs.
You’ll also have to do this regularly—weekly, at least—to keep track of any eventful ranking movements that might be the result of your current SEO efforts.
How to automate keyword rank tracking
You can make your life significantly easier by automating keyword position tracking with Monitor Backlinks.
Just add the keywords you want to track, and Monitor Backlinks will update your rankings for those keywords every week.
You can get an up-to-date look at how your keywords are performing any time you visit the dashboard, and you’ll also get regular email updates about changes to any of your keywords.
Plus, you’ll see important metrics for each keyword like search volume, competition, cost per click and local pack ranking, to give you a clear view of how each keyword fits into your overall SEO strategy.
What can’t be automated
Having this convenience when it comes to tracking keywords is crucial. It means you can get an accurate picture of your keyword performance, catch big movements early and stay on top of your SEO game on the fly.
But when it comes to selecting the right keywords for your campaign, analyzing which keywords are working for you and which aren’t, and making strategic adjustments to your campaign as a result, you’ll need to put your brain to work.
3. Backlink tracking
Your link profile is arguably the most crucial SEO factor that ultimately determines how well you rank. The quality and volume of backlinks you generate are also indicative of the kind of site you have.
People gravitate towards sites that deliver the goods to their intended audience.
Therefore, if you design a fast-loading website and create content that’s laser-focused to a specific audience and their needs, you can expect to receive lots of links coming your way.
The challenge now is staying on top of the links you’ve built over time. Which among those links are the most valuable to your site and which of those are bringing your site down? What are the anchor texts used on each site?
These questions and a lot more can’t be answered without having access to your complete link profile, and parameters to help you determine the quality of the links.
How to automate backlink tracking
The best way to take the headache out of tracking your backlinks is by using Monitor Backlinks.
Using its SEO Auto Discovery feature, Monitor Backlinks automatically identifies all the backlinks you have pointing to your site, and keeps that list updated by regularly crawling for new backlinks, lost backlinks and any other changes to your backlink profile.
It also helps you organize your backlinks using a variety of different metrics, including Moz (Domain Authority and Page Authority, Spam Score), Majestic Flow Metrics (Trust Flow and Citation Flow), link status, anchor text and others to help you identify your best-performing links.
You can say goodbye to spreadsheets!
What can’t be automated
The all-important next step is to turn all that backlink data into real ranking results—and that’s something only you can do.
You’ll need to measure the success of your link building strategies by finding out where you’re getting backlinks from (and where you’re not), and do more of what’s working to keep growing your link profile.
You can also maintain a strong and healthy backlink profile by identifying the high-quality links giving you link juice, and the low-quality links that could be holding you back.
From there, it’s important to be active in pursuing more good links and regularly removing damaging links.
4. Competitor research
When doing SEO, it’s impossible not to look at what your competitors are doing.
Are they doing things you weren’t aware of? Where are they focusing their SEO efforts? Where are they getting their backlinks from?
Effective competitor research allows you to work your way up the SEO ladder by spying on and adopting techniques and strategies that your competitors are using.
How to automate competitor research
With Monitor Backlinks, you can also track the link building activity of your main competitors.
Enter the URLs of the competitors you want to track (the number of competitors you can add depends on the plan you’re subscribed to).
Then, Monitor Backlinks will generate the competitors’ backlink profiles, ordered by most recent. Each link is organized according to Flow Metrics, status, anchor text and number of external links.
What can’t be automated
With this information, you’ll need to apply your own analysis to determine the link building strategies your competitors are using.
Identify their highest-quality links by focusing on those with high Flow Metrics. You’ll then need to manually analyze the linking site to determine the type of backlink your competitor got, and whether it’s one you can replicate for yourself.
The next step is to implement your own link building strategy to get those backlinks your competitors are getting. For instance, if the competitor link is a guest post on a relevant and authoritative site, you can reach out to the site owner about submitting your own guest post.
Ready to automate SEO the right way?
It’s indeed possible to automate SEO, but not in the way you’d imagine.
There’s no way to put your entire SEO on autopilot.
You still need to manually analyze the data and apply critical thinking to develop effective strategies that will improve your site’s performance.
Automating SEO is about putting specific tasks on autopilot, like data and information gathering. These tasks are not only more prone to human error, but also take up the most of your time.
So, start by going hands-free! Register for a free 30-day trial of Monitor Backlinks and you’ll find that you have more energy to invest in putting that information to use.